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Tour de Lorraine 2024

Campaign

2024

7er Studio was responsible for the visual appearance of the 23rd Tour de Lorraine. The colour combination of silver and orange accompanies visitors through the political festival, which explores the city of solidarity in workshops, theatres, discussions and concerts and invites to join in and participate. «Solidarische Stadt! Wir alle sind Bern» is the motto of this year’s edition. Accordingly, 7er Studio has various figures appear on posters, which also function as foldable programme booklets, placemats, advertisements and on social media, holding on to each other and exploring together.