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Stadt Luzern
«Leitfaden für eine inklusive Sprache»
Editorial
2024If we want all people in a society to be equal, this also needs to be reflected in the way we communicate with each other. This is exactly where the city of Lucerne wants to support its employees and has developed a guideline for inclusive language. 7er Studio took on its design based on the existing corporate design. Varying speech bubbles become the illustrative main theme: 7er Studio adds witty, diversity-sensitive illustrations to the specific examples and asks: «Everything all right?».
Guideline, 20 pages, A5
German, digital