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Kornhausforum Bern

«Anti-Surveillance Fashion»

Campaign

2023

What does surveillance have to do with fashion? In the «Anti-Surveillance Fashion» exhibition, which took place at the Kornhausforum Bern, quite a lot. 7er Studio took on the visual appearance of the show, which focused, among other things, on clothing that cannot be captured by surveillance cameras. For posters, invitation cards and social media, 7er Studio staged fact-based figures on surveillance around Bern and contrasted them with the slogan «Time for a new outfit». The design picks up on the aesthetics of leading fashion mail-order companies and so it is only clear at second glance that an exhibition is being advertised here and not an outfit to order at the click of a mouse.